“RED FM pe Sachin not out!” is a unique program started by Red FM, one of the most popular radio stations in the city. This initiative was meant to pay tribute to the master blaster Sachin Tendulkar. The station ran two hundred hours of non- stop Sachin Programming. For two hundred hours, 8.5 days, day and night, all the RJs of the channel have lived and breathed Sachin. RED FM is the “BajateRaho” station of the city and cricket is incidentally the “BajateRaho” sport of the nation.