T-Series pulls all stops for Aashiqui 2 - creates a storm at the box office.

Be it the live concert celebrating the film's music or taking its promotional campaign into screens with statues in the signature Aashiqui pose reminiscent of the cult film, T-Series went all guns blazing with promotional strategies that carpet-bombed the market in a mere 2 weeks, given the shift in the film’s release date.

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